Aurora Advisory

Growth strategy

Growth is imperative. All businesses and organizations must grow to exist. The ones stop growing will either perish or get acquired by other organizations. The big question for business is not whether to grow but how. At Aurora, we help clients think strategically about growth. Be it organic or inorganic growth; current market expansion or new market entry; growing existing business or incubating new ones based on existing assets; we are thought partners with our clients in helping them think about the future of their organization. With 10+ years of management and strategic consulting expertise together with investment and venture building record through a sister operation at Spark Ventures Studio, Aurora is uniquely positioned to help clients think holistically about growth, raise required capital and execute their growth plan accordingly.

Client

01.

Public sector entity

For public sector clients, growth is about economic development. Growth metrics are around reshaping economic structure, repositioning economic narratives and creating new job opportunities. In our history, we are privilege to work on major projects of national importance including a national innovation center that becomes corner stone of new economic development theory for the country and a national talent development plan centering around critical high tech industry of the future.

02.

Private sector client

For private sector clients, growth is about new performance height, new market, new product, new business lines. In our history, we served clients to launch new educational institution, new hospitality chain, new retail format in new market. We also work with them for new market entry especially for global players entering Vietnam market or for Vietnam player seeking new horizons. We helped clients go beyond where they are now by opening them up to expanded opportunities.

Outcome

01.

Growth strategy

Our product is a co-developed growth plan that fits with client's context, aspiration, strengths and challenges. As executor - strategist, we combine executional insights with strategic foresight. As a result, our product takes into account our clients' assets, puts into context of industry movements and availability of resources for growth. It is a strategic plan that is developed with execution preparedness in mind so that it is both actionable and aspirational.

Our Approach

Craft strategy

Each client has their unique context, strength, assets, challenges, philosophy and aspiration. We work with them to craft their own north star, their own narrative, roadmap, and plan that cater to their own growth objectives. No two companies are the same - even when they are operating in the same space, serving the same market, targeting the same customer segments. Because of that, personalized approach to strategy is what we believe will set our client on a very different path to grow.

Prepare execution

Having a strategy is one thing, delivering it well is another - and arguably, much more challenging. We believe in customized execution plan that is thorough, fitting and well prepared. Because each company has its own culture, its own resources, talent, and market standing, the approach to preparing for execution is different from one company to another. Preparing for growth well set our client in a much more solid ground so that when they get to the escape velocity, growth is more sustainable.

Deliver growth

As part of delivering growth and innovation strategy, when relevant and as per request, we offer to support clients with business development, venture investment and partnership formation. We connect our clients with relevant innovators in the space. It goes beyond typical match - making, we go deep into understanding needs and aligning strategy so that each connection made will create compounding effect to our clients and their partners. We help build ventures that fit with strategic needs and we find partners to finance growth plan.